Event box
From Idea to Impact: Understanding Markets and Consumers Online
Curious about your potential customers or target audience? In this second workshop of the From Idea to Impact series, you'll learn how to use Library tools and openly available sources to research markets and understand customer needs. Whether you're launching a startup, planning a co-op project, or exploring research opportunities, this session will help you make informed, evidence-based decisions grounded in real-world insights.
This workshop will consist of 50 minutes of instruction and 10 minutes of Q&A. Presentation materials will be available to registrants after the workshop.
By the end of this workshop, participants will be able to:
• Use Statista to find consumer-based surveys
• Use Statistics Canada to explore Canadian census data
• Learn about resources through the Library and on campus that can help you conduct your own market research
Must be a Waterloo student, staff or faculty member to attend. No prior knowledge is required to participate.
This is an online event, please register to receive the event link. If you have accommodation requests or questions, reach out to libevents@uwaterloo.ca with your needs.
Please note: This is the second of a three-part workshop series for entrepreneurs and changemakers. You do not need to attend all three; please register for each workshop separately.
Related LibGuide: Entrepreneurship, Innovation, & Commercialization
- Date:
- Thursday, September 25, 2025
- Time:
- 4:30pm - 5:30pm
- Time Zone:
- Eastern Time - US & Canada (change)
- Online:
- This is an online event. Event URL will be sent via registration email.
- Audience:
- Graduate Students Undergraduate Students
- Categories:
- Workshop
Instructor
Rachel Figueiredo is Waterloo’s entrepreneurship librarian. With 10 years' experience, Rachel has supported countless entrepreneurs and changemakers with their research through workshops and 1:1 consultations.
Event Coordinator
Amy Lim is the research programs and services coordinator at the University of Waterloo Libraries. She helps coordinate workshops alongside our librarians. If you have questions about this event, please contact her at libevents@uwaterloo.ca.
Facilitator(s)
Instructor
Entrepreneurship, Stratford Campus, Management Science & Engineering Librarian
Event Coordinator
Research Programs and Services Coordinator